If you want to improve page RPM of your website you need to know the science behind it. Hope you know the calculation method of page RPM and if you do not know, you can visit my another article What is Page RPM and How To Calculate Page RPM.
Now come to the main points of the tutorial. To improve Page RPM, there are three main areas you need to work on. These are:
- Your website contents
- The ads you show on your site
- The audience visiting your site
Keeping in mind the above areas, here are some tips to improve your page RPM by 40%:
1. Improve your website traffic
Contextual targeting – Getting high-intent targeted traffic is key to increase page RPM on your site. Having enough traffic is not enough to monetize the page. Visitors need to be interested. That’s why contextual targeting that uses keywords on a website page to display ads is becoming more important for publishers and advertisers. The ads remain contextually relevant to the users’ queries, attracting more high intent visitors.
Optimize loading speed for your website and ads – Nobody has the patience now to wait for a site to load. According to Google, if your site loads in more than 3 seconds, you risk a 40% bounce rate. Some tips that can reduce your page load speed are optimizing your images, leverage browser caching, and enable compression. You need to optimize your ads too, so they don’t delay your page loading. You can use Google Page Speed Insights tool to check the load speed of your site in this connection.
2. Improve the content quality and add relevant suggestions
Good quality content attracts visitors and increases the time of visitors to stay on your site. Relevant suggestions in a content also increase engagement of visitors. This not only increases their time on a page but also drives more page views which help to improve page RPM.
3. Improve the ads you are showing
Optimize ads, formats, and sizes – Some ad formats is more expensive per click than others, therefore, increase your page RPM.
Make sure the ads are relevant to your site visitors – Showing ads that relate to the keywords they are looking for, so they’re more likely to click on it. If your site caters to different audiences, you can set different targets for different sections or topics.
Optimize the ad viewability – Improving your ad layout and placement ensure the ads get seen that increase revenue. i.e. placing ads inside the contents increase the chances of noticing visitors.
Use Ad Refresh – After a certain time on the page, scroll down, or other activity, if you are able to replaced the existing ad with other different ads it will attracts the viewer’s attention and can increase the clickability of your ads.
4. Give a great user experience
The visitors do not come to your site to suffer non-stop ads and notifications. They come to enjoy your content, research, and buy your products. A great user experience makes your audience more loyal. You can measure repeated visits and bounce rates to make improvements in user experience. Loyal visitors will increase your page RPM over time. The key is to make it as simple as possible for the user to achieve their goal on the page.
In this tutorial, I tried to brief how to improve your page RPM by 40%. Hope you have enjoyed the tutorial. If you want to get updated, like the facebook page https://www.facebook.com/LearningBigDataAnalytics and stay connected.